Adlabs, at Wadala will screen and host Mumbai's first-of-its kind children's film festival targeted at 8-18 year olds. World Kids Foundation will be promoting the festival while P9-Cinema Activation will be marketing the event.
Some of the multi-award winning films which will be showcased during the festival are Red like the Sky( Italy) Hayat-(Iran,) Heda Hoda- (India,) Magnifico –( Phillipines,) An Inconvenient Truth – (USA,) Charkh- (Iran,) Summer with the Ghosts- (Canada) Pinky & Million Pug – (Germany,) Halo – (India,) Malli – (India,) Bonkers –( Holland) and Benji – (USA )
Explaining the reason behind initiating such a move, Festival Director Manju Singh said, "Our endeavor is to engage the children of India with positive media images and inspire them into thinking and learning while having a good time entertainment with a Purpose is the Foundations mantra."
'The Kotak WKIFF aims to introduce the present generation to different cultures and languages to establish the universality of human values and experiences.'
The organizers also aim to provide a platform to young and talented directors to reach a wider audience at the festival, said Vijay Kalantri, chairman of the WKIFF advisory board.
The festival director also said at the function that WKIFF will become an annual event and would travel across the country with establishing itself as an international film festival of repute.
'Worldkids will also create the 'Worldkids Clubs' with children members, who can avail exciting offers to watch films produced, distributed by Worldkids or showcased at WKIFF,' Singh added.
The weeklong 'Kotak Worldkids International Film Festival' (WKIFF) will be held in association with private sector lender Kotak Mahindra Bank, Godrej Interio, BPL Mobile, AIAI, Ryan International School, Adlabs, P9 Integrated and with the support of Maharashtra government's department of culture, Children's Film Society of India (CFSI) and Times Foundation.
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