Tuesday, 8 September 2009

Card-o-logy For Art Lovers at Hacienda Gallery

This was the clipping posted in ‘India Today’ on 31st August.

Curetted by Jasmine Shah, it features 60 artists who have painted five picture postcards each, and many of the 300 resulting works of art are just stunning. The artists are a mix of well-known veterans, mid-career painters and young guns, and many of them have taken the chance to get out of their comfort zone and try new things.

When Jasmine had the idea last year, she had the following aims in mind:

~ Get all these well-known artists to work under the constraints of this new format that most of them had never tried out.

~ In recessionary times, come up with work that anyone could afford. Some of these artists sell in 7 figures, and art lovers have a chance to pick up their work here from Rs. 500 onwards. Most of the works are priced between Rs 3000 to 8000.

~ Compel art viewers to immerse themselves in the show, as they will have to in order to take in all the 300 works. They can’t simply stand back with a cocktail glass in one hand, take a sweeping look around the room, and satisfy themselves that they’ve viewed the exhibition. The very size of the works demands a more intimate viewing.

And now the exhibition is on 300 original Picture Postcards created by 60 artists


Head towards ‘Hacienda Gallery’, at Kala Ghoda, Mumbai
From September 4 to 18, 2009


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