Monday, 26 March 2007

From 27th to 31st March, Mumbai elite crowd will be busy with Lakme fashion show.

Lakme Fashion Week is a joint initiative by Lakme and IMG, the global leader in fashion weeks and event production.

LFW has been conceived and created with a vision to "Integrate India into the global fashion world and redefine the future of fashion". LFW is organized twice every year.

Lakme Fashion Week Autumn Winter 2007 will be held from March 27th to 31st 2007 at the National Centre for Performing Arts (NCPA), Mumbai. New successful initiatives like 'Emerging Designer Category' and 'GenNext' was unveiled for the first time in India at the inaugural LFW 2006 with an aim to provide a platform for promising young talent.

Both Lakme and IMG have been pivotal to the success of the Lakme India Fashion Week over the previous seven years.

International brands will make their presence felt quite strongly at Lakme Fashion Week (LFW) this time. FCUK, Giovanni Cavagna and Sisley are the three international names that are participating in Mumbai’s fashion week.

LFW is an ideal platform for all leading fashion brands to come together and celebrate style. It also gives the brand an opportunity to connect with the Indian consumer and bring to the Indian fashion scene the latest international styles and trends which will further strengthen our position as a truly global fashion brand.

Many people feel that Mumbai has star and money power. It has more than enough pull to draw in celebrities, media and of course, lots of business to LFW.

Neeta Lulla will make a debut at LFW and it will be something to watch out both off and on the ramp.”

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The name "Bombay" was derived from 'Bom Bahia' (The Good Bay),

.... a name given by Portuguese sailor Francis Almeida, in 1508 ....“Bounce back Mumbai” it is called by the locals, it is a city that has been through a lot in the recent past – floods, bomb blasts, riots – and come out stronger each time.

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